Wero Creative » Film http://werocreative.com Improving reality Thu, 29 Jul 2010 14:36:00 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Spout it out http://werocreative.com/2007/09/11/spout-it-out/ http://werocreative.com/2007/09/11/spout-it-out/#comments Tue, 11 Sep 2007 17:53:56 +0000 Adam http://werocreative.com/blog/2007/09/11/spout-it-out/ Spout is another social networking site that wants to provide trusted reviews from friends. The site creators wanted to create a space that was somewhere between the theater and the film festival in terms of suggestions and reviews.

The basic idea is that we all know someone who we trust when it comes to their movie suggestions; so why not have all those people in one spot with recommendations stored? If you are into movies this is the website for you!

]]> http://werocreative.com/2007/09/11/spout-it-out/feed/ 0 MIPCOM: pitch your content http://werocreative.com/2007/08/17/mipcom-pitch-your-content/ http://werocreative.com/2007/08/17/mipcom-pitch-your-content/#comments Fri, 17 Aug 2007 18:43:14 +0000 Adam http://werocreative.com/blog/2007/08/17/mipcom-pitch-your-content/ MIPCOM is an annual event that connects people working in entertainment so they can sell and purchase new projects, and best of all it happens in Cannes this October.

MIPCOM is best described on their site:

MIPCOM is the global content event for co-producing, buying, selling, financing and distributing entertainment content across all platforms. It provides the key decision-makers in the TV, film, digital and audiovisual content, production and distribution industry with the only market conference and networking forum to discover future trends and trade content rights on a global level.

Sounds pretty impressive! Indeed it is, they expect over 12,500 attendees and more than 4,000 companies.

MIPCOM has a sister event named MIPTV that happens in the spring (yes, also in Cannes) that is focused on the same things as MIPCOM. It appears that MIPCOM covers more territory though. Also in April is MIPDOC for documentaries – if you couldn’t tell from the name alone.

For shows focused on the younger demographics, MIPCOM Junior is the place to be. It is a shorter event that happens just before MIPCOM begins in October.

]]> http://werocreative.com/2007/08/17/mipcom-pitch-your-content/feed/ 0 Yet another interactive marketing campaign paving the way… http://werocreative.com/2007/08/09/yet-another-interactive-marketing-campaign-paving-the-way/ http://werocreative.com/2007/08/09/yet-another-interactive-marketing-campaign-paving-the-way/#comments Thu, 09 Aug 2007 18:14:40 +0000 Denis http://werocreative.com/blog/2007/08/09/yet-another-interactive-marketing-campaign-paving-the-way/

Here we have yet another good indication the type of cross-platform mixed media GOT attempts is well founded in today’s environment…. mediums are branching out to reach wider audiences.

In the coming film “The Seeker: The Dark is Rising,” a teenage boy travels through time, collecting the six different signs that will help him save the world. To market the movie, family-friendly film studio Fox Walden is sending viewers on a hunt for the same signs, hidden in the movie’s advertising and marketing.

Excerpt from an article by Stephanie Kang
The Wall Street JournalAugust 07, 2007

For the full article, click here.

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