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	<title>Wero Creative &#187; ARG</title>
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	<link>http://werocreative.com</link>
	<description>Improving reality</description>
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		<title>Wero completes MEIC project</title>
		<link>http://werocreative.com/2010/07/29/wero-completes-meic-project/</link>
		<comments>http://werocreative.com/2010/07/29/wero-completes-meic-project/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 14:31:51 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://werocreative.com/?p=196</guid>
		<description><![CDATA[Wero Creative with the support of the MEIC have added new functionality to the Wero Game System. We are excited about seeing the new tools and options given to content creators that have been added being put into use.
The Wero Game System is designed to give people who want to create location-based games an easy [...]]]></description>
			<content:encoded><![CDATA[<p>Wero Creative with the support of the MEIC have added new functionality to the Wero Game System. We are excited about seeing the new tools and options given to content creators that have been added being put into use.</p>
<p>The Wero Game System is designed to give people who want to create location-based games an easy to use platform that allows for fast publishing and global distribution. </p>
<p>Here&#8217;s what has been added with MEIC support:</p>
<li>An entirely new look and feel to both the front end and the admin backend </li>
<li>Location based gaming options</li>
<li>Flash media uploader</li>
<li>PDF viewer</li>
<li>New Teacher Admin section</li>
<li>Many new content creation tools</li>
<p>Here&#8217;s a teaser screen shot before we release Wero Game System into the wild:<br />
<img src="http://werocreative.com/blog/wp-content/uploads/2010/07/teaser.png" alt="teaser" title="teaser" width="194" height="175" class="alignleft size-full wp-image-199" /></p>
<p>If you want to know more about the Wero Game System email adam@werocreative.com</p>
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		<title>Behind the Eldritch Errors</title>
		<link>http://werocreative.com/2007/10/30/behind-the-eldritch-errors/</link>
		<comments>http://werocreative.com/2007/10/30/behind-the-eldritch-errors/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 13:15:41 +0000</pubDate>
		<dc:creator>Fono</dc:creator>
				<category><![CDATA[ARG]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/10/30/behind-the-eldritch-errors/</guid>
		<description><![CDATA[Why haven&#8217;t I seen this posted in more places? ARG-world big shots Brian Clark + Brooke Thompson are posting behind-the-scenes snippets regarding their ongoing, low-key ARG, Eldritch Errors at Schmeldritch.com. Anyone who’s been involved in developing &#038; running an ARG knows the toll it takes on those at the helm; so it’s no surprise that, [...]]]></description>
			<content:encoded><![CDATA[<p>Why haven&#8217;t I seen this posted in more places? ARG-world big shots <a href="http://www.gmdstudios.com">Brian Clark</a> + <a href="http://www.giantmice.com">Brooke Thompson</a> are posting behind-the-scenes snippets regarding their ongoing, low-key ARG, <a href="http://www.eldritcherrors.com">Eldritch Errors</a> at <a href="http://www.schmeldritch.com">Schmeldritch.com</a>. Anyone who’s been involved in developing &#038; running an ARG knows the toll it takes on those at the helm; so it’s no surprise that, to date, there is little documentation on this process. So a blog like this is an incredibly valuable resources to anyone interested in the genre. Eldritch Errors may be a little bit below the radar at the moment, but it is clearly a project with capital-I Intentions, if you know what I mean.</p>
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		<title>Info Literacy ARG</title>
		<link>http://werocreative.com/2007/09/13/info-literacy-arg/</link>
		<comments>http://werocreative.com/2007/09/13/info-literacy-arg/#comments</comments>
		<pubDate>Thu, 13 Sep 2007 15:38:24 +0000</pubDate>
		<dc:creator>Fono</dc:creator>
				<category><![CDATA[ARG]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/09/13/info-literacy-arg/</guid>
		<description><![CDATA[Researchers and educators in the US will soon be launching an ARG to develop information literacy skills.
During the fall term of 2007, a team of faculty, librarians, instructional designers and student volunteers will be hosting an internet-based alternate-reality game (or ARG) designed to teach critical thinking and information literacy skill. The game will be targeted [...]]]></description>
			<content:encoded><![CDATA[<p>Researchers and educators in the US will soon be launching an ARG to develop information literacy skills.</p>
<blockquote><p>During the fall term of 2007, a team of faculty, librarians, instructional designers and student volunteers will be hosting an internet-based alternate-reality game (or ARG) designed to teach critical thinking and information literacy skill. The game will be targeted to college students, yet will be freely open and promoted in order to attract a broad range of participants.</p></blockquote>
<p><a href="http://feeds.feedburner.com/~r/Cross-MediaEntertainment/~3/155408598/">via Cross-Media Entertainment</a></p>
<p>Trailhead is here: <a href="http://helpmesolveamystery.com/">http://helpmesolveamystery.com/</a></p>
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		<title>Mystery Game a Tourist Draw</title>
		<link>http://werocreative.com/2007/08/20/mystery-game-a-tourist-draw/</link>
		<comments>http://werocreative.com/2007/08/20/mystery-game-a-tourist-draw/#comments</comments>
		<pubDate>Mon, 20 Aug 2007 13:23:31 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[ARG]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/08/20/mystery-game-a-tourist-draw/</guid>
		<description><![CDATA[A mystery game has been turned into a creative way to explore Quebec City. It&#8217;s only a matter of time until we see this in other cities.
The Star has the article.
Set up by Avacture, a Quebec company that creates &#8220;adventure entertainment,&#8221; it&#8217;s a fun way to get around Old Quebec City, see the sights and [...]]]></description>
			<content:encoded><![CDATA[<p>A mystery game has been turned into a creative way to explore Quebec City. It&#8217;s only a matter of time until we see this in other cities.</p>
<p><a href="http://www.thestar.com/article/246635">The Star has the article.</a></p>
<blockquote><p>Set up by Avacture, a Quebec company that creates &#8220;adventure entertainment,&#8221; it&#8217;s a fun way to get around Old Quebec City, see the sights and learn a little about the city&#8217;s history and culture.</p>
<p>Home base is a tourist centre, the Quebec Experience, at 8 rue du Tresor, where you watch a video (in French, with English subtitles) and learn that, apparently, French explorer Samuel de Champlain carried a treasure with him when he travelled to Quebec. It&#8217;s hidden in Quebec City and protected by Champlain&#8217;s social club, the Order of Good Time.</p>
<p>The last surviving member of the Order passed the secret to a stranger (you), while an archaeologist stumbled across the prophecy. What you learn by unravelling clues will help the archaeologist uncover the treasure. But first, you must beat the bad guys – a secret organization called the Argus – who have locked up the archaeologist in a secret tunnel.</p>
<p>The clues (in English or French) reveal the whereabouts of that tunnel. First you solve the five keys, historic locations or monuments of historic figures accompanied by famous phrases or inscriptions. These phrases reveal the location of the locks and guide you to famous sites – post offices, towers, Freemason symbols on buildings.</p>
<p>You&#8217;re given a guidebook, map and clues to help you on your way. You can cheat, if you want, to speed things up or if you&#8217;re frustrated. Once you&#8217;ve figured out the clues, head back to the home base to see how it all turns out.</p>
<p>I won&#8217;t spoil the ending. I will say, the kids were quite into it, at least for the first few clues. I doubt I could have got them to run up the steps of the National Assembly, read the French on its walls, or talk about Quebec&#8217;s history otherwise.</p></blockquote>
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		<title>Day of the Figurines</title>
		<link>http://werocreative.com/2007/08/17/day-of-the-figurines/</link>
		<comments>http://werocreative.com/2007/08/17/day-of-the-figurines/#comments</comments>
		<pubDate>Sat, 18 Aug 2007 01:44:31 +0000</pubDate>
		<dc:creator>Fono</dc:creator>
				<category><![CDATA[ARG]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/08/17/day-of-the-figurines/</guid>
		<description><![CDATA[Blast Theory is an artists&#8217; collective in the UK that does a lot of work with pervasive gaming, amongst other things. They are mainly famous for their games Uncle Roy  All Around You and Can You See Me Now, both of which are games played in cities in small groups of online players and street [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://" title="http://www.blasttheory.co.uk/">Blast Theory</a> is an artists&#8217; collective in the UK that does a lot of work with pervasive gaming, amongst other things. They are mainly famous for their games <a href="http://www.blasttheory.co.uk/bt/work_uncleroy.html">Uncle Roy  All Around You</a> and <a href="http://www.blasttheory.co.uk/bt/work_cysmn.html">Can You See Me Now</a>, both of which are games played in cities in small groups of online players and street players who are equipped with fancy schmancy GPS-enabled PDAs. The games are very innovative and creative, but they are not consumer products and are not available for general consumption (not that that&#8217;s a bad thing, I&#8217;m just saying.)</p>
<p>The reason I mention them is largely because one of their other works, <a href="http://www.blasttheory.co.uk/bt/work_day_of_figurines.html">Day of the Figurines</a>, has got me thinking. In this piece, there&#8217;s an actual miniature village full of figurines.</p>
<blockquote><p>To begin the game, players are invited to create their own figurine: to name it, answer questions about its past and how it is represented to other players. They then see him or her placed in the town. Thereafter participation in the game is via mobile phone. Players receive a minimum of one text a day updating them on the progress of their figurine and are invited to make increasingly challenging decisions over the fate of themselves and other players in response to deteriorating circumstances. Players can join or leave the game at any time. One of the key aspects of this new form of artwork is that it is situated within players&#8217; daily lives and can be accessed at any time.</p></blockquote>
<p>This is interesting to me because players can participate in a narrative space through lightweight, structured interactions.</p>
<p>I love the idea of narratives that are molded through audience participation, and I love the idea of open source worlds like <a href="http://infocalypse.ning.com/">Saijo City</a>. The problem in my mind has always been finding a model of participation that is relatively undemanding but still significant. On the one hand, very unstructured bottom-up participation, such as the kind practiced by fan-fic writers, is hugely compelling to those involved but ultimately pretty inaccessible. On the other hand, highly structured top-down participation, such as being able to vote for who the protaganist of a TV show should date, is cool but not very rewarding for the individual decision-maker. Day of the Figurines points to an interesting middle ground: participation that is structured and accessible, but still acknowledges the unique contributions of individuals. Despite the lowkey nature of participation, players still have a meaningful investment in the world, as manifested by their tangible avatar. Of course, there&#8217;s no reason to stop it there &#8212; you could have a sliding scale of interaction, moving from the structured to the freeform, so that engaged players who want to contribute more can do so.</p>
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		<title>The Big Game is TorGame</title>
		<link>http://werocreative.com/2007/08/14/the-big-game-is-torgame/</link>
		<comments>http://werocreative.com/2007/08/14/the-big-game-is-torgame/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 15:08:04 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[ARG]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/08/14/the-big-game-is-torgame/</guid>
		<description><![CDATA[I saw the Big Game mentioned on ARGN and simultaneously thought that its awesome and also wished it existed before we set out to make TorGame. The Big Game is a potential funding source for people who want to make ARGs, here are the requirements:
1) the game must be fun
2) the game must be playable [...]]]></description>
			<content:encoded><![CDATA[<p>I saw the <a href="http://www.plan.ca/belong/BIG/blog.html">Big Game</a> mentioned on <a href="http://www.argn.com/archive/000637calling_all_aspiring_game_designers.php">ARGN</a> and simultaneously thought that its awesome and also wished it existed before we set out to make <a href="http://torgame.com/">TorGame</a>. The Big Game is a potential funding source for people who want to make ARGs, here are the requirements:</p>
<p>1) the game must be fun<br />
2) the game must be playable by pretty much anyone: young, old, straight, gay, transgendered, street-engaged, married, people living with disabilities, people living in yaletown, people who play World of Warcraft, etc.<br />
3) the gameplay requires real-world interaction between people (such as online interaction, personal ads, phone-tag, postcards, flashmobs, etc.)<br />
4) Players’ social networks are expanded to include people who are “different” from themselves</p>
<p>These are the <em>exact requirements </em>we set for ourselves when we made TorGame. </p>
<p>When I&#8217;m in Vancouver I&#8217;m going to hunt someone down and tell them to make VanGame. </p>
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		<title>ARGs and The Tyranny of the Many</title>
		<link>http://werocreative.com/2007/08/11/args-and-the-tyranny-of-the-many/</link>
		<comments>http://werocreative.com/2007/08/11/args-and-the-tyranny-of-the-many/#comments</comments>
		<pubDate>Sat, 11 Aug 2007 14:40:35 +0000</pubDate>
		<dc:creator>Fono</dc:creator>
				<category><![CDATA[ARG]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/08/11/args-and-the-tyranny-of-the-many/</guid>
		<description><![CDATA[I just wrote an unbearably lengthy post on my blog about the role of community in alternate reality games.
My point, then, is that the emphasis on community and collaboration actually creates a barrier to play. And I ought also to point out that if a player is turned off by any of the above factors, [...]]]></description>
			<content:encoded><![CDATA[<p>I just wrote an unbearably lengthy post on <a href="http://www.mobilefono.com">my blog</a> about the role of community in alternate reality games.</p>
<blockquote><p>My point, then, is that the emphasis on community and collaboration actually creates a barrier to play. And I ought also to point out that if a player is turned off by any of the above factors, buying out of the collaborative play is not really an option. The lurker can follow along with the game by monitoring the communications of the community, but meaningful interaction will probably remain out of reach. To be sure, this isn’t always the case — there have been examples of designers altering the trajectory of a game as a result of the actions of an individual. But for obvious reasons, that’s not a pattern that can be frequently replicated. ARGs are currently (and understandably) designed for scale, and the meaningful player-developer communication occurs on the aggregate-level, the group-level.</p></blockquote>
<p><a href="http://www.mobilefono.com/2007/08/04/args-and-the-tyranny-of-the-many/">Read!</a></p>
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		<title>Yet another interactive marketing campaign paving the way&#8230;</title>
		<link>http://werocreative.com/2007/08/09/yet-another-interactive-marketing-campaign-paving-the-way/</link>
		<comments>http://werocreative.com/2007/08/09/yet-another-interactive-marketing-campaign-paving-the-way/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 18:14:40 +0000</pubDate>
		<dc:creator>Denis</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/08/09/yet-another-interactive-marketing-campaign-paving-the-way/</guid>
		<description><![CDATA[






Here we have yet another good indication the type of cross-platform mixed media GOT attempts is well founded in today&#8217;s environment&#8230;. mediums are branching out to reach wider audiences.




In the coming film &#8220;The Seeker: The Dark is Rising,&#8221; a teenage boy travels through time, collecting the six different signs that will help him save the [...]]]></description>
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<p style="margin-right: 0px" dir="ltr">Here we have yet another good indication the type of cross-platform mixed media GOT attempts is well founded in today&#8217;s environment&#8230;. mediums are branching out to reach wider audiences.</p>
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<blockquote style="margin-right: 0px" dir="ltr"><p>In the coming film &#8220;The Seeker: The Dark is Rising,&#8221; a teenage boy travels through time, collecting the six different signs that will help him save the world. To market the movie, family-friendly film studio Fox Walden is sending viewers on a hunt for the same signs, hidden in the movie&#8217;s advertising and marketing.</p>
<p>Excerpt from an article by Stephanie Kang<br />
The Wall Street Journal<img align="absMiddle" width="10" src="http://www.mediainfocenter.org/images/clear.gif" height="1" /><em>August 07, 2007</em></p>
<p><em><a target="_blank" href="http://www.mediainfocenter.org/story.asp?story_id=109146281">For the full article, click here.</a></em></p></blockquote>
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		<title>ARG news sites</title>
		<link>http://werocreative.com/2007/08/03/arg-news-sites/</link>
		<comments>http://werocreative.com/2007/08/03/arg-news-sites/#comments</comments>
		<pubDate>Fri, 03 Aug 2007 15:09:29 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/08/03/arg-news-sites/</guid>
		<description><![CDATA[argn.com
unfiction.com
http://www.argnetcast.info/
http://www.patmo.de/ (Deutsch)
http://www.immersionunlimited.com/
http://www.ionarg.com/ (dead?)
despoiler.org &#38; http://www.arghive.com/
http://www.gamegrene.com/
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			<content:encoded><![CDATA[<p>argn.com<br />
unfiction.com<br />
http://www.argnetcast.info/<br />
http://www.patmo.de/ (Deutsch)<br />
http://www.immersionunlimited.com/<br />
http://www.ionarg.com/ (dead?)<br />
despoiler.org &amp; http://www.arghive.com/<br />
http://www.gamegrene.com/</p>
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		<title>Despolier</title>
		<link>http://werocreative.com/2007/08/01/despolier/</link>
		<comments>http://werocreative.com/2007/08/01/despolier/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 19:26:40 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[ARG]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://werocreative.com/blog/2007/08/01/despolier/</guid>
		<description><![CDATA[I think that this something that has been a long time coming, but it needed somebody in the loop to do. Despoiler provides a service that is going to benefit the ARG community IF it is used and regularly updated.
 Despoiler offers wiki space in the pursuit of more longevity to the reference guides current [...]]]></description>
			<content:encoded><![CDATA[<p>I think that this something that has been a long time coming, but it needed somebody in the loop to do. <a href="http://despoiler.org/">Despoiler</a> provides a service that is going to benefit the ARG community IF it is used and regularly updated.</p>
<blockquote><p> Despoiler offers wiki space in the pursuit of more longevity to the reference guides current to the ARG community. Request a wiki via the contact form. Wiki administration will be maintained by Unfiction and subject to modified versions of the Unfiction Community Terms of Service.</p></blockquote>
<p>Considering it&#8217;s a wiki that is supposed to track ARG information my first instinct is to make an ARG within the wiki itself. <img src='http://werocreative.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   Seriously though, this can be a great place to plant info if one finds out that their players are contributing to the despoiler wiki.</p>
<p> Of course, there is already <a href="http://www.arghive.com/">ARGhive</a> (har har har) that does, but appears to be not doing a great job at it.</p>
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