Facebook to Turn Users Into Endorsers

Facebook wants to turn every member into a spokesman for its advertisers. Mark Zuckerberg, the founder and chief executive of the superhot social network, today announced what the company calls “social ads.”

The ads expand what has been one of the most powerful features of Facebook, the news feed, where members see a list of what their friends are doing — photos from their parties, new friends, favorite bands and so on.

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