Yet another interactive marketing campaign paving the way…
Written by Denis on August 9, 2007 – 2:14 pm
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Here we have yet another good indication the type of cross-platform mixed media GOT attempts is well founded in today’s environment…. mediums are branching out to reach wider audiences.
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In the coming film “The Seeker: The Dark is Rising,” a teenage boy travels through time, collecting the six different signs that will help him save the world. To market the movie, family-friendly film studio Fox Walden is sending viewers on a hunt for the same signs, hidden in the movie’s advertising and marketing.
Excerpt from an article by Stephanie Kang
The Wall Street Journal August 07, 2007
For the full article, click here.
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